Social Media Marketing Part 2: Organic Engagement

Last month on the Cabeza Advertising and Digital blog, we published the first part of our two-part series on social media marketing. The first installment covered paid social media advertising, and you can read it here. This second installment is about organic reach. Organic reach and engagement are very important. You want to build brand [...]

Social Media Marketing Part 1: Paid Advertisements

By 2020, you’ve probably figured out that social media is a marketing essential. The proof is in the pudding: there are 45 billion monthly Facebook users, 1 billion monthly Instagram users, and 336 million monthly Twitter users. To neglect these platforms is to neglect new customers. Furthermore, look at the information compiled in last year’s [...]

By |2021-06-02T21:20:35-05:00January 27th, 2020|Categories: Other, Social Media Marketing|0 Comments

How to Avoid One of the Biggest Mistakes in Marketing

  When building a successful business, you need to spend the time (and often, money) building marketing campaigns that will help you grow your audience. The problem is, mistakes WILL surely be made along the way, as it’s all part of the learning process.   However, there is one major mistake that is often made [...]

By |2021-06-02T21:20:37-05:00November 26th, 2018|Categories: All Marketing, Social Media Marketing|Tags: , , , |0 Comments

How to Leverage User Generated Content

In 2018, user generated content is all the rage. But what exactly is it? ‘User Generated Content is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans.’ - TINT This can mean anything from user testimonials, photos of customers using your [...]

How to Give Your Business a ‘Spring Clean’

It’s that time of year again! The sometimes dreaded, mostly necessary act of ‘spring cleaning’. As we think about all the ways to simplify our personal lives, it’s also important to factor in how we can organize and optimize our businesses through a business spring clean. This doesn’t mean overthrowing your entire business plan, it [...]

Top 5 Tips to Increase Your Brand Visibility

Thinking of starting your own business? Perhaps you already have your business up and running and need a little support to get your brand in front of the right eyes. For countless small businesses, raising your brand visibility can be a long process. However, knowing the RIGHT ways to increase your brand visibility can help [...]

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