Thinking of starting your own business? Perhaps you already have your business up and running and need a little support to get your brand in front of the right eyes. For countless small businesses, raising your brand visibility can be a long process. However, knowing the RIGHT ways to increase your brand visibility can help speed up the process and grow your business in no time. Here’s our top 5 tips to grow your brand visibility.
1. Social Media Matters
It may seem tedious to keep up with, but social media matters in 2018. Maintaining your social presence will pay off, helping you grow your company following and spreading awareness about your brand. Facebook, Twitter, and Instagram lead the pack, but you might also find LinkedIn a suitable social platform if your following is more professional. Hold a contest on social media to encourage people to follow you or sign up for your newsletter – and in exchange, reward your winners with a free extended trial of your product, for example.
Not sure WHEN to post and how often?
Sprout Social has put together 2018 metrics for the best times to post on each social platform, to help maximize your brand visibility and social engagements.
2. Know your Target Audience
It may seem obvious, but it’s incredibly important to cater messages to your target audience when you’re posting to your social media accounts or writing for your website. Who is out there reading your online material? Millennials? Baby boomers? What resonates with them? Based on your target population and how your company identifies itself, you should form a specific brand voice to connect well with your audience. This might be a more formal tone, or a more relaxed one.
Not sure who your target audience is? Google Analytics offers you demographic information about who is visiting your website most often, including where they live, their age range, and their gender. This can be incredibly helpful when developing your brand voice.
3. Compelling Visuals = Audience Attention
When it comes to your blog, social media, website, and all marketing materials – it is INCREDIBLY important to include compelling and attention-grabbing visuals. Here are just a few examples of visuals that are great for increasing customer engagement and SEO (search engine optimization)
- How-to videos
- Product photos
4. Spend a Steady Amount on PPC
Want to try pay-per-click advertising but not sure if it will pay off? Google AdWords is the top PPC provider, and the best part is, you will only pay when someone actually clicks on your ad. Usually, Google AdWords will entice customers to sign up by offering you $100 in AdWords credits to get started – free of charge. Once you sign up, you will have access to a Google AdWords representative who will help guide you to make the right choices about ad copy, cost per click, target audiences and more.
5. Influencer Marketing
Influencer marketing is partnering with an ‘influencer’ in the field you wish to target – such as home decor or outdoor sports, and leveraging their large social media following to market your business.
The influencer will usually indorse you over their social media accounts, giving their stamp of approval for your business. Influencer marketing is usually very beneficial because the influencer has most often gained the trust of their followers over time, and is already an established voice in the space you wish to occupy.
Be careful though, influencer marketing can often be expensive, so start smaller with influencers that have about 10,000 followers, instead of going for the big time players that have millions of subscribers (unless you can afford their price tag).
Time to Increase Your Brand Visibility
That’s it for our top five tips!
Thankfully, Cabéza Advertising can help you in all of these fields. From video marketing to SEO, we’ve got you covered.