Last month on the Cabeza Advertising and Digital blog, we published the first part of our two-part series on social media marketing. The first installment covered paid social media advertising, and you can read it here. This second installment is about organic reach. Organic reach and engagement are very important. You want to build brand [...]
By 2020, you’ve probably figured out that social media is a marketing essential. The proof is in the pudding: there are 45 billion monthly Facebook users, 1 billion monthly Instagram users, and 336 million monthly Twitter users. To neglect these platforms is to neglect new customers. Furthermore, look at the information compiled in last year’s [...]
Starting your own niche business and looking to find your audience? It can be hard creating a business that is geared towards a smaller number of people - but infiltrate your market correctly and you may reap the rewards faster than you expect! It's all about strategy - and we're here to help you with [...]
Guerrilla marketing - what is it and is it actually effective? Guerrilla marketing encapsulates uniqueness, thinking outside the box to achieve marketing success and brand awareness - quite often beating big budget campaigns with low-cost unique thought and creativity. The term was coined in the 1980's by the late Jay Levinson, a business writer who [...]
You might be used to hearing fancier marketing terms in 2019 like 'SEO' and 'SEM', 'PPC' and 'CPC'. All useful - but what about the relationship-building part? Sometimes it's not enough to throw money behind a digital marketing campaign. Sometimes you need to invest in customer retention, and that is what relationship marketing it all [...]
Starting a company blog? Blogging is a great way to improve your SEO and get your small business on the right track to a bigger audience and overall, more customers! Google LOVES blogs, especially when they are done correctly. This means, less keyword-stuffing and more rich, useful and unique content. Need some inspiration for blog [...]
Wondering how you can best market your small business event? Whether it's a product event, a small meeting, a panel, or even a foodie meetup - marketing your event correctly is vital and will determine the success of your special occasion. Here's how to best get the word out: A Stellar Event Page If you [...]
Lets face it, marketing tools are not cheap. Especially for startups and small businesses looking to grow fast in 2019, spending your marketing budget wisely is key. What if we told you there are already some great, FREE options out there for the taking? From blogging to analytics, SEO to video marketing, we've compiled the [...]
We've all heard it. SEO is important. Getting to the top page of Google across the nation for your primary keyword is the ultimate dream...right? What if I told you that it's crucial more than ever for small, growing businesses to first understand the power of LOCAL search. Think of local search like this - [...]
As small business owners, we may second guess ourselves and pick apart our choices while trying to grow and scale our companies. The truth is, everyone has fears. Even entrepreneurs...especially entrepreneurs! But it's how we MANAGE that fear and uncertainty that will set up apart from the pack on the road to success. Ready to [...]
