We’ve all heard it. SEO is important. Getting to the top page of Google across the nation for your primary keyword is the ultimate dream…right?
What if I told you that it’s crucial more than ever for small, growing businesses to first understand the power of LOCAL search. Think of local search like this – Mary lives in the same area as your small baking business. She happens to be looking for unique cookies for a baby shower, and Googles ‘bakeries close to me’. Thankfully, you’ve set up a Google My Business page that pops up first for Mary. Before you know it, she’s at your door!
How Do You Harness Local Search?
Before you can conquer the world, you must conquer your neighborhood!
But in order for Google to know that your business exists locally it must be given the right assets. This might include:
- A Google My Business page that is verified
- Social media profiles for your business stating your location
- An up-to-date website with a Google Map included somewhere
- Customer reviews on Google
- A blog that includes local knowledge
- Inbound links from other companies
It’s also recommended that you come up with a keyword list of local search terms being used by people on Google, and then targeting those keywords through Google Ads.
Remember, it’s a process, but there are certain easy wins you can knock out quite quickly to get Google recognizing your business right away!
Local Search is How You Grow
Making it as easy as possible for people like Mary to find your business locally is crucial to helping spread the word about your business and ultimately drive traffic to your website and growing your business. The same fundamental rules apply to other popular search engines such as Bing and Yahoo.
However, Google has an 88% market share, so it is definitely the place to start.
At Cabeza Advertising, we exist to streamline your marketing and advertising efforts. Our team of experts are well versed in SEO and all things marketing and advertising, and are here to assist you in boosting your local SEO right away.
Ready to get LOCAL?