Social Media Marketing Part 2: Organic Engagement

Last month on the Cabeza Advertising and Digital blog, we published the first part of our two-part series on social media marketing. The first installment covered paid social media advertising, and you can read it here. This second installment is about organic reach. Organic reach and engagement are very important. You want to build brand [...]

Social Media Marketing Part 1: Paid Advertisements

By 2020, you’ve probably figured out that social media is a marketing essential. The proof is in the pudding: there are 45 billion monthly Facebook users, 1 billion monthly Instagram users, and 336 million monthly Twitter users. To neglect these platforms is to neglect new customers. Furthermore, look at the information compiled in last year’s [...]

By |2021-06-02T21:20:35-05:00January 27th, 2020|Categories: Other, Social Media Marketing|0 Comments

Top 5 Tips to Niche Marketing

Starting your own niche business and looking to find your audience? It can be hard creating a business that is geared towards a smaller number of people - but infiltrate your market correctly and you may reap the rewards faster than you expect! It's all about strategy - and we're here to help you with [...]

The 5 Best Guerrilla Marketing Campaigns

Guerrilla marketing - what is it and is it actually effective? Guerrilla marketing encapsulates uniqueness, thinking outside the box to achieve marketing success and brand awareness - quite often beating big budget campaigns with low-cost unique thought and creativity. The term was coined in the 1980's by the late Jay Levinson, a business writer who [...]

By |2021-06-02T21:20:35-05:00July 13th, 2019|Categories: Other|0 Comments

10 Free Marketing Tools Every Small Business Should Use

Lets face it, marketing tools are not cheap. Especially for startups and small businesses looking to grow fast in 2019, spending your marketing budget wisely is key. What if we told you there are already some great, FREE options out there for the taking? From blogging to analytics, SEO to video marketing, we've compiled the [...]

By |2021-06-02T21:20:36-05:00May 20th, 2019|Categories: Other|0 Comments

How to Master Local Search in 2019 – SEO Tips

We've all heard it. SEO is important. Getting to the top page of Google across the nation for your primary keyword is the ultimate dream...right? What if I told you that it's crucial more than ever for small, growing businesses to first understand the power of LOCAL search. Think of local search like this - [...]

By |2021-06-02T21:20:36-05:00May 9th, 2019|Categories: Other|Tags: , , , , |0 Comments

5 Common SEO Mistakes You Need to Know

SEO is incredibly important when it comes to growing your business and getting your product in front of the right audience. There is no magic button for achieving ‘great SEO’ - it takes time, creativity and the right analytical prowess. Often times, entrepreneurs and business owners can become impatient and try to find a workarounds [...]

By |2021-06-02T21:20:37-05:00August 12th, 2018|Categories: Other|0 Comments

Why Video is Important for SEO

It can’t be said enough in 2018 - video marketing WORKS, and it not only gives you a better chance of appealing to your audience, it gets you IN FRONT of your ideal audience by helping improve your ranking on Google. In fact, including video as part of your marketing strategy increases your chances of [...]

By |2021-06-02T21:20:37-05:00April 18th, 2018|Categories: Other|0 Comments

How to Give Your Business a ‘Spring Clean’

It’s that time of year again! The sometimes dreaded, mostly necessary act of ‘spring cleaning’. As we think about all the ways to simplify our personal lives, it’s also important to factor in how we can organize and optimize our businesses through a business spring clean. This doesn’t mean overthrowing your entire business plan, it [...]

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