In the land of marketing, there are many dos and don’ts. However, these rules are constantly changing with the times as we grow as customers and the way we consume advertising. The forms of media we view most are shifting with different generations, along with new search engines and shopping channels. As 2019 fast approaches, [...]
When building a successful business, you need to spend the time (and often, money) building marketing campaigns that will help you grow your audience. The problem is, mistakes WILL surely be made along the way, as it’s all part of the learning process. However, there is one major mistake that is often made [...]
If you're part of the marketing community, you've probably heard of the term 'HERO' content. It's quite simply a piece of heroic content that champions your company image and helps you get an enormous amount of eyes on your brand. Most of the time, hero content is made in the form of videos. Hero content [...]
SEO is incredibly important when it comes to growing your business and getting your product in front of the right audience. There is no magic button for achieving ‘great SEO’ - it takes time, creativity and the right analytical prowess. Often times, entrepreneurs and business owners can become impatient and try to find a workarounds [...]
You might be wondering if you should include traditional media options in your 2018 marketing plan. Many digital marketers might feel that traditional, outbound marketing techniques, such as billboards and print ads, are no longer in style. The TRUTH is that it really depends on your target audience and the purpose of your campaign. In [...]
In 2018, user generated content is all the rage. But what exactly is it? ‘User Generated Content is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans.’ - TINT This can mean anything from user testimonials, photos of customers using your [...]
It can’t be said enough in 2018 - video marketing WORKS, and it not only gives you a better chance of appealing to your audience, it gets you IN FRONT of your ideal audience by helping improve your ranking on Google. In fact, including video as part of your marketing strategy increases your chances of [...]
It’s that time of year again! The sometimes dreaded, mostly necessary act of ‘spring cleaning’. As we think about all the ways to simplify our personal lives, it’s also important to factor in how we can organize and optimize our businesses through a business spring clean. This doesn’t mean overthrowing your entire business plan, it [...]
Thinking of starting your own business? Perhaps you already have your business up and running and need a little support to get your brand in front of the right eyes. For countless small businesses, raising your brand visibility can be a long process. However, knowing the RIGHT ways to increase your brand visibility can help [...]
